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Cookie Policy

Learn how Prezella uses cookies and tracking technologies to enhance your template design experience

Last Updated: January 15, 2024

Manage Your Cookie Preferences

You can control which cookies Prezella uses on your device. Click below to customize your preferences or learn more about our cookie practices.

About This Policy

Prezella uses cookies and similar tracking technologies to provide, maintain, and improve our template design platform, optimize our services, and deliver personalized experiences for wedding invitations, birthday cards, and custom designs.

This Cookie Policy contains information about Prezella's cookie practices. If you are unable to find the information you were looking for, or you have any further questions about the use of cookies on our Services, please email info@prezella.com. For more information about our general privacy practices, please visit our Privacy Policy.

1What Are Cookies?

Cookies are small text files containing a string of characters that are stored on your computer or mobile device when you visit our website. You can think of cookies as providing a memory for the website, so that it can recognize you when you return and respond appropriately.

Cookie Types by Source

  • First-party cookies: Set directly by Prezella
  • Third-party cookies: Set by our service providers and partners

Cookie Types by Duration

  • Session cookies: Deleted when you close your browser
  • Persistent cookies: Remain for a specified period

You are not obligated to accept all cookies to visit our website. However, enabling cookies allows for a more personalized browsing experience and is required for most of our template design services to work properly.

2What Cookies Does Prezella Use?

Prezella uses cookies to enable and constantly improve the template design services we deliver to you. Our cookies are categorized as follows:

Strictly Necessary Cookies

These cookies are essential for you to browse our website and use core features like template editing, account access, and checkout processes.

Examples: Authentication tokens, shopping cart contents, security tokens, load balancing cookies
Duration: Session cookies (deleted when browser closes)

Functionality Cookies

These cookies remember your choices and preferences to provide enhanced, personalized features for your template design experience.

Examples: Language preferences, saved template favorites, design tool settings, theme preferences
Duration: Session or persistent (up to 1 year)

Performance Cookies

These cookies collect anonymous information about how visitors use our website to help us improve performance and user experience.

Examples: Google Analytics, page load times, template usage analytics, error tracking
Duration: Persistent (up to 2 years)

Targeting/Advertising Cookies

These cookies track your browsing activity to deliver personalized advertisements and measure the effectiveness of our marketing campaigns.

Examples: Facebook Pixel, Google Ads, retargeting cookies, conversion tracking
Duration: Persistent (up to 2 years)

To learn more about the specific cookies we use and how we categorize them, please click the "Cookie Preferences" button available on our website's footer to access your personalized cookie control panel.

3How Prezella Uses Cookies

We use cookies to help our template design platform work efficiently and provide you with the best possible experience when creating wedding invitations, birthday cards, and custom designs.

Functional & Performance Uses

  • • Monitor and analyze template usage patterns
  • • Improve design tool performance and reliability
  • • Remember your design preferences and settings
  • • Optimize template loading and rendering speeds
  • • Identify and resolve technical issues
  • • Enhance overall platform performance

Marketing & Advertising Uses

  • • Deliver relevant template recommendations
  • • Show personalized wedding and event content
  • • Measure advertising campaign effectiveness
  • • Provide targeted promotions and offers
  • • Retarget visitors with relevant template ads
  • • Optimize marketing spend and ROI

We may combine non-personally identifiable information collected through cookies with other personal data we have about you to improve your user experience, such as recognizing whether you have an existing Prezella account or recommending templates based on your design history.

Where we use cookies to collect information that is personally identifiable, our Privacy Policy will apply in addition to this Cookie Policy.

5Google Analytics & Third-Party Services

Google Analytics

Our Services use Google Analytics, a web analysis service provided by Google Inc. This service uses cookies to help us understand how visitors interact with our template design platform.

Google Analytics information helps us improve our template offerings, optimize the design experience, and better understand which wedding and birthday card templates are most popular.

Other Third-Party Services

We also work with other service providers who may set cookies, including:

  • Payment processors for secure transaction handling
  • Social media platforms for login integration and sharing
  • Marketing platforms for email and advertising campaigns
  • Customer support tools for chat and help features
  • Security services for fraud prevention and protection

6"Do Not Track" Signals

Your browser settings may allow you to transmit a "Do Not Track" signal when you visit websites. Due to differences in how browsers interpret this feature and lack of standardization, we do not change our practices in response to "Do Not Track" signals.

However, you can manage your cookie preferences using the methods described above, including our cookie banner and browser settings.

Alternative: Use our cookie preference controls or browser settings to achieve similar results to "Do Not Track" functionality.

7Opt-Out of Sale/Sharing for Targeted Advertising

Under certain US state privacy laws, our sharing of internet activity and device information with third parties through cookies may be considered a "sale" or "sharing" of personal information for targeted advertising purposes.

How to Opt-Out

Cookie Preferences Panel
Global Privacy Control (GPC)Learn More

Note: If you visit from a different device or browser, or clear cookies, you'll need to re-select your preferences.

Questions About Cookies?

If you have any questions about our cookie practices or need help managing your preferences, we're here to assist you.